use case

Links in print advertising

Posters, magazines and direct mail have no click-through rate — unless the address on them is one you can count.

Where teams use it

A different alias per magazine, poster site or mailer turns print into a measurable channel.

A short address people can type, with the click count arriving the week the mail lands.

Short enough to read from a bus stop and remember to the platform.

An expiry date that matches the printed offer end date.

A random code is six characters; a custom alias is a word. Both beat a URL with a query string.

Print response arrives over days, not seconds. Per-day counts are the right resolution.

Attribution without asking the reader to remember a promo code.

How do I compare two publications?

Give each its own link to the same page and compare the two click charts.

How long should the link live?

Longer than the print run. People keep magazines; set an expiry only if the offer genuinely ends.

Is a QR code needed?

Snugl does not generate QR codes. A short address is designed to be typed, and any QR tool can encode one if you want both.

Create a link per placement before the artwork goes out.